USA Network asked for a repositioning strategy to create a distinct brand that helps improve pull-through across programming lanes.

Our team collaborated closely to develop strategy and 3 positioning concepts with supporting brand look and feel. To create some pitch strategy for the presentation we created design material to transport the clients when they entered the room. With wall-hangings, branded snacks, an introduction video and more we introduced them to Favoritesland USA. 

Once our team identified creative concepts, I was tasked with leading design look and feel for our lead positioning concept. Below is a sample of slides from the deck we pitched to the client.