The Continuum
TMA – Sr. Art Director
Concept Development, Art Direction, Design, Strategy
TMA's The Influencer Continuum, 2018
Phillips & Xeris
I was part of the creative leadership team that developed creative thinking for clients Phillips and Xeris.
Creative Team: CD – Gina Colurra, ACD – Alyssa Boisson, CW – Mike Anapolsky, Animation Designer – Mike Pepper
Over the course of several weeks, our team developed original concepts and creative strategies that allowed our brands to connect with their audiences in a more authentic way. Once our creative vision was defined, we divided and conquered. While a copywriter refined write-ups, I was responsible for deck design, creative look and feel, and working with a designer to develop logo animations – all to bring the ideas to life on the page.
Below is a sample of the Phillips deck we pitched at the conference.