Home For
The Holidays:
The Game
Amazon – Sr. Brand Designer
Concept Development/Strategy/
Art Direction/ Design/Production
Online Video & Digital Campaign, 2022
Amazon Halo
Team: CD – Keri Zierler, Producer - Molly Woodruff, Production - Scholar, Directors - Mike Tavarez & Will Johnson
In the timeless battle to maintain your health over the holidays, Halo can be your secret weapon. Whether it’s the overwhelming number of questions from nosey relatives, putting together a turkey feast, or falling asleep on the pull-out sofa. Each interaction is a mini-game that challenges our hero to stay healthy and relaxed.
This campaign was a gauntlet of planning. With a cast of a dozen family members, food styling, holiday interior design, motion graphics, POV camera rig, and even a trained dog, we left no stone unturned when it came to creating an authentic holiday reunion experience.
The retro game-styled interface was inspired by our nostalgia for the games of yesteryear. We worked to design an 8-bit video game aesthetic that would ‘level up’ the modern capabilities of Amazon Halo’s health suite.
To support the campaign we extended the retro video game aesthetic into digital display, social, and more. We created a unique campaign color palette and typographic treatment.