Across two Fire TV launches, the challenge was to transform powerful technology into an experience that felt effortless and naturally at home in everyday settings — shifting the narrative from features to experience.

As Senior Art Director, I led concept development through production for both the Fire TV 4-Series and Fire TV Stick 4K Select, shaping the visual language and storytelling across lifestyle and product CGI for Amazon.com. Partnering with CG studio Kuhl & Han, I guided direction, tone, and composition to balance clarity with warmth, framing the technology as modern, confident, and grounded in real life.