Amazon Halo launched sleep and mindfulness stories, giving customers a new way to engage with content in the app. To support the release, Halo partnered with John Stamos, Eva Longoria, and Sterling K. Brown on exclusive bedtime stories designed to promote Halo and its membership.

As Senior Brand Designer, I defined the visual language and tone across video, shaping a relaxed, human style that made the product feel comforting and accessible. The campaign highlighted vignette-style moments with John Stamos, edited into a 90-second hero film and supporting cutdowns. In the main spot, John struggles to fall asleep and turns to his social community for help, only to discover the solution has been with him all along: his own bedtime stories in the Halo app. We leaned into humor throughout the campaign to make the experience relatable, showing that even someone like John Stamos can have trouble falling asleep.