Writing

By Stephen Bernier
Creative, Advertising, Technology,
Digital, Media, Design, 

A glimpse at some of my writing of original ideas, thought leadership, and cataloguing some of my favorite industry relevant work.

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August 11, 2017

February 21, 2017

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12.19.2017

Illustration: Stephen Bernier

The integration of social media into outdoor advertising is not a new phenomenon, but has gained prominence with the growth of Digital Out-of-Home (Digital OOH) advertising. As the industry becomes more and more flooded with content, we are embracing c...

12.04.2017

Spotify is once again making hilarious and clever use of its data in its end-of-year campaign, with ads that pluck nuggets of people’s listening choices from 2017 and translate them into 2018 “goals.

Whereas last year’s campaign from the streaming giant was based around the tagline...

11.30.2017

OK GO again, doesn't disappoint.  The latest effort, "Obsession,"  music video is a feast for the eyes. 

The video uses 567 printers and a whole heap of paper to create a stunning backdrop for the brand. The intricately choreographed clip was shot in Japan...

11.27.2017

In an effort  ahead of next year’s legalization of recreational marijuana in Canada, road safety group R.I.D.E. Checks is launching an unorthodox campaign via BBDO Toronto that brings light to the consequences driving while stoned. 

They created their own strains of Marijuana,...

11.23.2017

Do you believe in love at first sight? Or love over the transfer of an earbud?

That’s the subject of “Sway,” this year’s holiday ad from Apple. It follows a woman walking down a snow-dusted street. She briefly stops to whip out her iPhone X and put on Sam Smith’s “Palace”—transmitt...

10.16.2017

This beautiful piece of story-telling is a greta example of a simple story coming to life with greta creativity. 

The ‘Lost Panda’ story was inspired by an actual Tile customer, a young girl who lost her stuffed animal in a busy city, only to be reunited later with the help of the...

09.24.2017

Obscura is killing the game with projection mapping again. This time around projecting onto the ceiling of the iconic Grand Central Station. According to Obscura, they worked with GE and advertising firm BBDO to create “Unseen Stars”, where they projected an 8-minute show celebrat...

09.05.2017

The University of Tokyo designed a high-speed projector that projects 1,000 frames per second, what they say is the world’s fastest. By using the projector alongside a 3D-mapping system and precise sensor tracking, the video creators were able to change the look of the dancers and...

08.11.2017

 Illustration by Stephen Bernier

This week I went to the newly opened VR World in midtown Manhattan. VR World is a digital playground for the public to experience the fun and magic of Virtual reality.

Virtual reality has been the “next big thing” in gaming and tech for years now, bu...

07.03.2017

This playful music video for Rich Friends definitely caught my attention. Always exciting to see new and fresh ways creatives (in advertising) can bring their expertise to other mediums. A pair of Wieden & Kennedy creatives worked on this interactive music video by Portland rocker...

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