Spotify 2018 Goals

Spotify is once again making hilarious and clever use of its data in its end-of-year campaign, with ads that pluck nuggets of people’s listening choices from 2017 and translate them into 2018 “goals.

Whereas last year’s campaign from the streaming giant was based around the tagline, “Thanks 2016, it’s been weird,” this year’s global wrap-up imagines what its audience might do in 2018 based on the events, cultural and political, of 2017.

The campaign also includes life-size cutouts of various artists, including Cardi B and Bruno Mars, that will be placed in locations in New York, L.A. and Miami; the idea is that people will take selfies with the cutouts and use them as an “analog filter” for posting on social.

Via Adweek