Apple 2017 Holiday Ad


Do you believe in love at first sight? Or love over the transfer of an earbud?


That’s the subject of “Sway,” this year’s holiday ad from Apple. It follows a woman walking down a snow-dusted street. She briefly stops to whip out her iPhone X and put on Sam Smith’s “Palace”—transmitted through her AirPods, natch—and the world transforms into a private stage that she dances wistfully across.


The story picks up when she slams into a handsome stranger, who catches her mid-twirl. As they gaze into each other’s faces, lives transforming and whatnot, the woman puts one of her AirPods into his ears, creating a connection that enables them to move together.


A beautiful piece of story-telling.


Via Adweek





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