This playful music video for Rich Friends definitely caught my attention. Always exciting to see new and fresh ways creatives (in advertising) can bring their expertise to other mediums. A pair of Wieden & Kennedy creatives worked on this interactive music video by Portland rockers Portugal.
“With a music video, only one thing matters: making shit people actually want to watch. As advertising agencies stumble towards a new way of working, this video has been a refreshing reminder to always keep your eye on the audience,” added Jason Kreher, creative director of publishing for Wieden & Kennedy.