Pop-Up Ads Turn Nasty

07.03.2017

This playful music video for Rich Friends definitely caught my attention. Always exciting to see new and fresh ways creatives (in advertising) can bring their expertise to other mediums. A pair of Wieden & Kennedy creatives worked on this interactive music video by Portland rockers Portugal.

 

“With a music video, only one thing matters: making shit people actually want to watch. As advertising agencies stumble towards a new way of working, this video has been a refreshing reminder to always keep your eye on the audience,” added Jason Kreher, creative director of publishing for Wieden & Kennedy.

 

Via Adweek

 

 

 

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