This bold campaign from the American Civil Liberties Union sets out to show how powerful the First Amendment is no matter the language. A black and white only creative featuring the amendment’s famous words, but written in three different languages: Arabic, English and Spanish. This message is simple but impactful harnessing the power of outdoor media to reach a wide audience in a space people can’t help but avoid. Do you think DOOH is the right space for issue-oriented messaging like this?
To learn more about this campaign and what ACLU, Executive Director Anthony D. Romero has to say, check out creativity-online’s full article here