Häagen-Dazs blends Immersive Technology and Storytelling

03.15.2017

Häagen-Dazs teases an upcoming project “The Extraordinary Honey Bee”  where they blend virtual reality and storytelling.  

 

This immersive experience  lets viewers fly with bees to gain a fresh perspective on the waning honey bee situation. This inspiring project provides great use-case to plunge the consumer into a story as an advertising and marketing initiative. Häagen-Dazs is using their brand power to bring awareness to a cause they’re passionate about.

 

I can’t wait to see the final outcome of this project, and can’t wait to experience it for myself.

 

Check out the teaser!

 

 

 

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