Häagen-Dazs teases an upcoming project “The Extraordinary Honey Bee” where they blend virtual reality and storytelling.
This immersive experience lets viewers fly with bees to gain a fresh perspective on the waning honey bee situation. This inspiring project provides great use-case to plunge the consumer into a story as an advertising and marketing initiative. Häagen-Dazs is using their brand power to bring awareness to a cause they’re passionate about.
I can’t wait to see the final outcome of this project, and can’t wait to experience it for myself.
Check out the teaser!