Outdoor Media Association (OMA) announced the winner of its annual Creative Collection Grand Prix, awarding the University of Melbourne’s ‘Made Possible by Melbourne’ campaign the 2016 Grand Prix winner.
This campaign is an excellent example of what can be accomplished in the outdoor space engaging audiences across multiple OOH platforms creating a completely immersive experience that captivates the audience. This free outdoor exhibition is showcasing how Melbourne is changing the world displaying 14 exhibits across the city of Melbourne for the public to experience. Exhibits were found on street corners, tram stops and throughout the Central Business District through the month of November. Each exhibit showcased an interactive display that told the story of life-changing research by the University of Melbourne. The campaign invited the public to take the tour following a map around the different exhibitions with the opportunity to read more about the research or listen to a tour guide at each exhibit.
Additionally the campaign hosted an experiential area called ‘The Changing Cafeteria’, which invited people to take a break along the tour for some refreshments while learning more about some Melbourne research.
Were you across the globe and missed this action? Check out their virtual experience here