Let Them In

02.08.2017

An original concept in response to Trumps Immigration Ban. 

 

Insight:

 

President Trump signed an executive order on January 27th, 2017 titled “Protecting the Nation From Foreign Terrorist Entry Into the United States."​​Trump's executive order on immigration is a spiteful and mean-spirited directive that only instills fear in the hearts of millions of people.  We [all who care] need to wage a campaign of LOVE and EQUALITY, and show that we will stand in SOLIDARITY with the peoples of our diverse nation. Together, we will prove that the power of the people is greater than the people in power.

 

Rationale:

 

We will bring the faces of the peoples of the 7 barred Muslim-majority countries to digital media across the United States. We want to make a powerful statement that our nation is built on a foundation of Immigrants, and believes in a system that supports this. Immigrants have made a long list of contributions and achievements to the U.S that transcend country of origin, as well as religion, race, color, ethnic background, gender, and sexual orientation.
 

Concept:


Digital OOH screens will display live camera feeds of these representatives with #NoBanNoWall messaging. We will fill our outdoor digital media with the faces of the people that have consistently made up our diverse and beautiful nation. People can show their support, and pledge their solidarity. By tapping on the digital screens, or on a physical button placed in front of the screen, a heart will float up across the screen as it's added to the tally. People can also show their love and support by tweeting at the representatives. They can say they’re sorry, that they don’t support Trump’s words, that they will stand together, and show that #TogetherWeAreStronger. 
 
The goal is to fill as much media as we can with the faces of our future. For example, we could fill the 5,000 square foot walls of LED screens at Westfield New World Trade Center. As people walk through the concourse they will be surrounded by the faces of the people that Trump’s ban discriminates. 

The peoples will come together and send a message to Trump and his government that we do not stand with this hateful ban, we will show our support for our immigrant neighbors, we will show our solidarity, and we will not stop fighting. 

 

Credits: 

 

Concept: Stephen Bernier, Ric Albert, Dan Dawson 

Write-up: Stephen Bernier

 

 

 

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