Set during a chaotic holiday reunion, this campaign positions Amazon Halo as a secret weapon for staying healthy under pressure. Everyday holiday stressors, from nosy relatives to heavy meals and sleepless nights, become playful, game-like challenges our hero must navigate to stay balanced and relaxed.

As Senior Art Director, I helped define the visual language and tone across video, shaping the retro video game aesthetic and guiding the narrative of how Halo supports you through the holidays. Drawing from classic video games, an 8-bit aesthetic reframed Halo’s modern health capabilities across video, digital, and social.