Brand Design

Role

Sr. Art Director, Designer

Year

2021

Client

Infosys Darwin

Education is constantly evolving, and the systems that support it must keep up. Infosys DARWIN is an online platform that brings learners and educators together to explore, collaborate, and grow. As design lead, I developed a brand rooted in this adaptability.

The name and finch symbol reference Charles Darwin’s theory of evolution, emphasizing the need for education to adapt alongside technology. The finch embodies resilience, reflecting the platform’s role in helping learning thrive amid change.

The visual system draws on Friedrich Froebel’s kindergarten, which emphasized learning through hands-on play and exploration. These ideas later influenced Bauhaus, whose focus on geometry and functional design shaped DARWIN’s brand visuals. The result is a modular, dynamic system that evolves through exploration and collaboration.

Agency: WongDoody, Creative Director: Matt Burgess, Copywriter: Eric Hammond, Motion Graphics: Lessa Millet