With the introduction of new GenAI capabilities, Astro evolved into a more intuitive household companion that can navigate independently, understand its environment, and proactively assist. Developed to support the product’s launch to a broad consumer audience on Amazon, the creative focused on humanizing this innovation by positioning Astro as an emotionally intelligent presence with an emphasis on connection.

As Senior Art Director, I led concept development through production, defining the visual language across photography, video, and CGI. We approached the technology with restraint, prioritizing human presence over technical spectacle to create work that feels intimate, familiar, and quietly futuristic.